Endossa is basically a lot of tiny little shops inside a shop. The idea for the collaborative store is to give a chance for so-called mini-micro-entrepreneurs to sell something. This entrepreneur may be a beginning fashion designer, someone who makes small presents or accessories, or even homemade sweets and pepper sauce.

The small entrepreneurs can rent a ‘shop’, that is a suspended white box, which they can customize inside. Administration and sales are done centrally, without charging a commission per sale.

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The shop is located at the Rua Augusta, one of the leading nightlife areas in downtown.

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