Last autumn, the Breda Museum of the Image featured an exhibition called Supermart.
The exhibition, made up off selected products from the supermarket, is a certain homage to the typical marketing of everyday products by colorful packaging. Some aspects of grocery marketing have changed a lot since supermarkets exist, especially the shape of bottles and use of typography. Other ideas remain rather constant: current tomato soup cans are very similar to the 1962 design for Campbell’s soup by New York artist Andy Warhol. And for some reason, lemon juice bottle designers have always been inspired by the shape and texture of lemons.
At the same time, the all too familiar groceries give a strange feel to the space, because they are not ordered according to product categories or supermarket departments. Instead, they are arranged graphically, by color.